About Project

I was brought in early on to manage the brand identity of this new venture. I directed the initial launch campaign creating the brand's assets, website design and advertising content. I then managed the brand's web presence (Beta Testing Inquires, Social Media Communication Channels, Customer Onboarding) while developing new creative content, establishing an affiliate marketing initiative, and assisting with Product releases. I worked on expanding one of the app's core features; researching solutions for UX and UI development, provided development team with assets & feedback, and overseeing the development progress.